Do you struggle with finding high-quality leads? Often doing so can be very time consuming and can take away from other worthwhile activities. However, by incorporating lead generation tools and software into your business they can allow your teams to create campaigns that will generate better quality leads. There are many free tools that you can use, so no longer will you have to worry about spending a fortune on tools before getting the results that you want.
What is lead generation?
Lead generation is considered the process of attracting suitable prospects to your business and attempting to increase their interest by nurturing them. The end goal of this is to then convert them into loyal and long-lasting customers, ways to do this include; blog posts; social media; live events; and discounts. There are many other tactics to do this, but it is essentially a way to warm up potential customers, helping guide them on the right path to making a purchase from your business.
Lead generation mostly falls under the second stage of the inbound methodology, after you have attracted a prospect and they are in a position to be converted. Generating leads is crucial to move your customers through the user journey to become delighted customers.
Why use a lead generation platform?
There are so many benefits to using lead generation tools, such as they help to improve customer insight. Gathering the right data will place you in a better position to understand your customers, their pain points and why they may or may not be buying your product or service. In addition, leads will be of better quality and quality is much better than quantity in most aspects of marketing. You don't want to waste your time on leads which are not going to go anywhere, instead, tools make it easier to determine who is worth your time and who isn't. Another benefit is that on the whole, they are a time saver, the sales team will be provided with the most up-to-date information and will spend less time chasing cold leads.
Want to know the best free tools?
Do you want to generate more leads for your business? There are many fantastic free tools that can help you increase your customer base…
HubSpot
HubSpot's CRM system is fantastic for growing teams, as your business grows, HubSpot can grow with you. With the simple tool, tasks become more efficient and customisation is a huge benefit for all team members. HubSpot's free CRM system offers a range of popular features that can help with lead generation, these include; sales quotes; live chat; email tracking; task management; and email scheduling.
Agile CRM
Agile CRM is an all-in-one system for service, marketing and sales. The system is fast, efficient and free to use for up to ten people. There are many features of the free version, for the sales team some of the features include lead scoring, email tracking, and custom data fields for up to 1,000 contacts and companies. For marketing, some of the features include email campaigns, contact-level analytics, and a form builder. For service, some of the features include reports, views and a help desk.
Zendesk
Zendesk's built-in sales engagement tool is a fantastic way to increase the number of qualified leads you get in contact with. They offer a free trial so that you can test out all of their features first before purchasing. These features help to boost productivity and include email integration, sales engagement tools, task player, bulk outreach and sales triggers.
Mailchimp
With Mailchimp, your business can win new customers and retain them by sending automation and emails from one expertly built-platform. Mailchimp allows users to create engaging content that can be sent out in a timely manner and reach a wider audience. Their free system allows you to have up to 2,000 contacts and 10,000 emails sends a month, other features include marketing CRM, email, surveys, social posting and websites.
Are you ready to grow your audience and boost sales? With lead generation strategies, your business will gain more high-quality leads and reach a wider audience. Now you have learnt a little bit more about the free lead generation tools on offer, which one appeals to you the most?
