How to Create the Right Revenue Operations Team Structure

As businesses strive to maximise revenue growth and streamline their operations, the concept of Revenue Operations (RevOps) has gained significant traction. RevOps align marketing, sales, and customer success functions to drive revenue growth and enhance customer experiences. 

Of course, the backbone of every successful RevOps strategy is the team implementing it behind the scenes. Whether this is an in-house team or a revenue operations agency, you need a range of core skills and functions to support your strategy. 

Building a RevOps team in-house is a complex process requiring careful planning, collaboration, and a deep understanding of your organisation's unique needs. Up to the challenge of assembling a RevOps team? Let’s look at the key things you need to know when planning your revenue operations team structure.

How are RevOps teams structured? 

RevOps teams need a clearly defined overall structure to function effectively. If you’re building an in-house RevOps team, you should first look at the size of your organisation and the available resource. Some organisations might distribute RevOps responsibilities to existing staff if there’s capacity, while others may build a dedicated team from scratch. 

The core components of your revenue operations team structure…

To establish the structure of your RevOps team, you’ll first need to outline the specific roles and functions needed. The four main areas to consider are operations, enablement, tools, and insights. Identify any current gaps in these areas to direct your RevOps hiring strategy. 

• Operations management: Responsible for streamlining and optimising operational processes within the revenue-generating teams. This function focuses on big-picture project management, innovation, and sales management to drive your RevOps strategy forward.
• Enablement: Overseeing training, team development and onboarding, bringing together core processes to improve efficiency. 
• Tools: Responsible for managing and evaluating the team’s tech stack, this function will identify and integrate new software.
• Insights/analytics: Insights teams will collect and analyse data, identifying key trends that allow for data-driven decision-making. 
  

What are the common challenges when building an in-house revenue operations team structure? 

If you opt for building an in-house RevOps team rather than consulting an agency, there are some key challenges to prepare for. It takes time, money, and resources to hire top talent, which can delay the implementation of your RevOps strategy. Your RevOps team will need specialist skills and specific experience to cover operations management, enablement, tools, and insights. And for your RevOps team to work like a well-oiled machine, everyone needs to embrace a collaborative mindset to break down silos and optimise the customer journey. 

Book a consultation with Fuelius

Building a RevOps team is no mean feat. That’s why more and more companies are choosing to consult a revenue operations agency to take their revenue potential to new heights. As Elite HubSpot partners with extensive experience within RevOps, our team of specialists will work with you to create and implement a winning RevOps strategy. Book a consultation to get started.