Artificial intelligence (AI) is becoming a large part of how we live, from challenging business processes to simple tasks, AI has quickly become the most talked-about technology in the world.
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As a business owner, it’s important to prepare for the impact of Ai and to learn as much as you can to help with your daily business tasks.
With HubSpot AI becoming a revelation within the digital marketing landscape, this could be the future of how you can supercharge your work within your teams to save time.
Artificial intelligence (AI)
AI’s computer systems learn to think and do tasks without human help, so imagine your computer recognising your voice, predicting what you’re looking for, or playing chess on its own; this is AI at work.
It mimics how we think, learn, and solve problems. AI-powered tools are everywhere, from virtual assistants such as Siri to Netflix suggesting movies for you based on your recent history. It's all about machines getting smart, making our lives easier, and giving us the freedom to think and complete more important, fulfilling activities.
AI can continuously learn from our patterns and get smarter over time, meaning many businesses around the globe can complete various tasks, including sales, design, marketing, more seamlessly.
How can you use HubSpot AI tools to grow your business?
Since the arrival of AI, HubSpot has been extremely successful in creating useful tools for its audience to use when striving for the best results. Instead of shying away from it, they have taken it to a new level regarding business processes such as sales and marketing campaigns. Available tools and functionalities include:
- Generate blogs using AI
- Web builder assistant
- Reporting assistant
- HubSpot AI can write emails for your business
- Use AI for customer service
- Use AI for social media
These are just a few of the many AI capabilities that HubSpot is presenting to its audience right now, and with the future of artificial intelligence being bright, there are no signs of it slowing down. Here is what each of the HubSpot AI tools above can help you with:
Generating blogs using AI
This amazing feature that HubSpot customers receive allows you to create SEO-optimised blog posts using the AI content assistant. All you have to do is enter the title of your blog, select the country you want it to be targeted to, and it will generate blog posts for you.
This tool uses SEMRush (an SEO tool) to crawl all the key data, such as related keywords within the topic of the blog, so that your blog can rank as well as possible in the Google search results.
Additionally, when looking to add metadata to your blogs for SEO, you will have the chance to use the meta description generator to allow you to write a captivating description for the reader so they will want to continue to read your blog.
It’s important to remember that, whilst this tool is very helpful, all content should still be proofread and updated by professional writers to ensure grammar, tone/style and all information is correct.
AI web builder
Although this HubSpot AI web builder will never replace a professionally-built website development project, it can help a business owner to translate their ideas for professional designers and web developers, to help with visualising the project.
All that you have to do to build a strong starting concept for your web build is to follow the five simple steps they give you:
1. Explain what your business does
2. Provide your company name
3. Explain the type of business you are in
4. Run through your goals for the website
5. Say what style you want for your website
Reporting assistant
With the all-new reporting assistant, you can ask AI to generate reports based on what you want to know. For example, if you want to know who’s making the most sales in your sales team, HubSpot AI can do it for you.
Writing emails
Using the power of AI, you can write emails to your customer base. To obtain the best results, you should give it prompts on how you would want it to come across to your customer.
If you tell it what type of email you’re writing (sales emails, informational emails, etc), what you’re selling, who you’re selling to, and the desired tone, you will have everything you need for a personalised email written by AI assistants, including the subject line and main copy.
Remember that whilst this is a very helpful starting point, it’s important to get a qualified writer to check over the generated content to ensure complete accuracy.
Customer service conversations/website queries
Whether you’re replying to a customer email or you need a chatbot to help visitors to your website with their enquiries, HubSpot AI has everything you need to help you create personalised, meaningful, and relevant responses to help streamline your time.
Stripe Data Sync
With HubSpot integrations, you can now connect your Stripe account to your commerce tools. This means you can collect one-time and recurring payments without worrying about potentially losing track of your invoices.
Social media
Not only can the content assistant for HubSpot help you with writing copy for your social media captions, but it can also use AI to generate imagery for your social media accounts.
Alternatively, if you want to draft, rewrite, or re-purpose content, it has the capacity to support you with these tasks as well, meaning you have an invaluable assistant by your side, helping you grow a social media following.
How HubSpot can help your business: A brief conclusion
Overall, there are endless tools that HubSpot CRM is releasing to the public to help them streamline business processes. Whether this is sales automation, marketing automation, customer service automation, or even content management automation - HubSpot AI is here to help you.
Like everything, it is not always going to be perfect, but with the help of a human eye, the speed at which it can produce work will be a priceless asset to your company.
If you’re wondering how you can get HubSpot set up and start benefiting from its AI features, we’re here to help. As HubSpot Elite Partners, with years of experience using this software, you can book a discovery session with our team today, and we’ll be more than willing to help you grow during the new AI era.
