As you push forward and begin to use digital marketing to improve business traffic and overall revenue, there are several opposing elements that can boost your results compared to many other ‘fad’ strategies.
Reaching your desired audience is harder than it seems. You must think about and study various factors before using these techniques.
A good inbound marketing strategy is important for the success of your digital marketing systems. Yet, how do you curate an effective plan? Well, today, we will be walking you through the key elements of an inbound marketing strategy. Carry on reading to learn more!
So, what is inbound marketing? Well, inbound marketing encapsulates and utilises all of the organic forms of content marketing, such as email marketing, search engine optimisation (SEO), social media presence, content creation, and many more unpaid processes, to gain traction and revenue.
Of course, you may think that paid media is a lot more sufficient. Spending money on social media without a marketing plan will result in a lower return on investment (ROI) than expected.
Further reading: Inbound Marketing vs SEO: What's the difference?
Paid media marketing/advertising is extremely influential if used properly, but the most powerful marketing strategies implement both paid and organic media. Therefore, if you’re looking for the perfect way to get your business off the ground or an established business moving again, consider both of these approaches.
Whether you have products or services to offer, an inbound marketing campaign will always be necessary for a successful long-term strategy, and it shows with some of the biggest companies in the world.
Therefore, if you’re looking to create or grow a successful business, disregarding inbound marketing efforts would be detrimental to your overall capabilities as a business.
As you begin the pre-production phase of how you will go about presenting yourself to the wider public, there will need to be tons of research, skill, and trial and error to find the perfect strategy that resonates with your potential customers or clients.
Below, we’re going to reveal the key elements of inbound strategies that will focus on delivering the correct image to anyone looking to put money into your product or service this year.
Let’s take a look at the steps you will need to take:
Before all of the technical aspects come into play, clearly defining what you want to accomplish should be the beginning of your inbound methodology. Without clear daily goals, a vision can often become skewed, and the effort begins to recede.
An example that we could give you is that if you’re hyper-focused on generating more traffic to your website, your digital marketing efforts should hone in on these skills. Increasing traffic by a certain percentage in a certain time frame that is realistic could be one of the goals you set for yourself and your staff members.
As the CEO of the company, ensuring that everyone’s goals are aligned with each other makes the processes more streamlined, leading to a more successful inbound marketing campaign.
If you don’t have any customers/clients investing in your company, there will be no business. Consequently, if you’re not concentrating on pleasing your audience, failure will be inevitable. A smaller, yet closer-knit audience will always believe and invest more in you than a wider, but distant, audience.
If you manufacture your own brand identity and a way of engaging with your customers in a tailored way, they will always respect you more than if you constantly change personas. Rather than going with the trends, sticking with your originality will benefit you additionally in the long run.
Finding your communication style, whether that be on blog posts, social media posts, email marketing campaigns, etc., is pivotal for the success of your digital marketing strategies.
Additionally, if you understand the pain points of your customers/clients and find what they enjoy within your work, you will notice after trial/error that you find it much easier to retain your audience.
Logical and emotional are the two opposing psychological forms of behaviour when purchasing a product or service. Therefore, if you target both by making a reasonable offer with emotional triggers, you will notice your revenue skyrocket.
The type of content that you produce daily needs to be of a high standard if you want to become ‘known experts’ in your field of work. Relevant content with a purpose each time is how you will consistently create ‘top-of-mind awareness’ within your business.
Developing brand awareness, lead generation, and conversions are the funnels to getting your first sales (yielding more sales) as a business. Hence, before you begin to formulate your content, a deep competitor analysis needs to be carried out to see what does and doesn’t work.
Once you’ve gathered what you can use to create engaging content that will rank and potentially become viral, you need to ensure that it will benefit your customers/clients by providing value in some way.
Whether this is via entertainment, informative, inspiring content, etc - you will need a plan for how this will be distributed to your audience. In contrast, if you always had video, written, or audio content trying to sell your product or service, your fanbase would feel incentivised to purchase less.
Finding the balance between value and selling your product/service will be the perfect plan for you to see results worth bragging about.
As the sales and/or clients begin to come in, just forgetting about your existing customers/clients is the worst way you can continue the business. The most high-performing businesses have case studies that have lasted years and show that the relationship between business and customer/client was always positive.
Choosing a CRM platform will help with keeping up to date with all customer and data needs. This way, you can tailor messages based on what they need from you; for example, if they want a return, you’ll be able to get it sorted swiftly.
Following your traffic, conversions, abandoned checkouts, and many more features will help you work on what you can improve on (or double down on). Keeping customers satisfied and tracking data will allow you to stay steps ahead of your competitors and be a force to be reckoned with within your niche.