The challenge:
Stagnant lead generation and no central source of truth
Whilst Fusion21 were relatively happy with the look and feel of their website, they felt that key functionalities were lacking and were concerned about its abilities to engage and convert current and future users.
A number of factors were contributing to their limited lead generation, including:
- No automated CRM system to support the process
- Gaps in content that didn’t fit with their wider lead generation strategy
- A restrictive CMS that meant creating pages and content for specific users was difficult and timely, therefore ineffective when it came to lead generation
The solution:
Optimised, accessible and intuitive website built on HubSpot
To help build Fusion21’s future-proof CMS, Fuelius was keen to improve the access points to key information across their site, by implementing smarter functionalities, especially around navigation and search.
Together, Fuelius and Fusion21 agreed on a HubSpot CMS solution to create an improved, tailored experience to easily direct users to the right pages, presenting key information in a clear, usable way.
Key new features of Fusion21’s website include:
- Subsections were introduced into the navigation to clearly segment content
- Flexible modules and templates within the CMS make updating content easier to manage
- On-page improvements such as additional CTAs placed across the site to improve accessibility for website visitors
