Guide to CRM-powered marketing

Your CRM is the key to growth

This guide explores and explains how to harness the power of your data and turn your CRM into a revenue-generating growth machine.

CRM is the cost of entry into a modern market: try running a business without one. But a CRM is more than just a digital filing cabinet. It’s a way for you to access, understand and monetise a goldmine already at your fingertips: customer data.

• How to leverage your CRM
• Understanding the three paths to CRM success: Segmentation, contextualization and personalisation  
• CRM triggers that power hyper-personalised communications