Inbound marketing is a methodology based on building meaningful connections with your audience – essentially the opposite of pushy and intrusive outbound marketing. You attract the right kind of people to your business with valuable content that’s attached to their painpoints, then engage them with actual solutions aligned with their goals. 

But inbound marketing doesn’t stop once they become a customer. By continuing to provide ongoing support, you create advocates of your products or services who will recommend you to others, therefore continually fueling your growth.

An inbound marketing strategy fuels the three key components of attract, engage and convert through tactics like content, SEO, PPC, social, video, sales enablement and more. Then by utilising your HubSpot CRM, every channel is used to eliminate friction points across your customer journey and provide the right message at the right time, ultimately helping your business to grow.

An inbound marketing campaign can include a wide variety of tools and tactics to help achieve your goals. HubSpot tools to attract the right audience include ads, blogs and social media, whilst tools to engage include lead flows, email marketing, lead management, video, chatbots and marketing automation. When it comes to delighting existing customers, tools like smart content, tickets, help desks and attribution reporting can help.     

Outbound marketing is about proactively going out and finding people that might be interested in your products or services. Inbound marketing is about letting people come to you by creating relevant content that attracts them. Generally, outbound marketing is seen as more intrusive and less effective, whilst inbound marketing is more tailored and targeted therefore generates better results.

Yes, it's what we do best! We have an in-house team of inbound marketing specialists that can deliver each area of your campaign should you wish, including content, social, SEO, paid media and technical implementation.   We're passionate about what we do and really do become an extension of your marketing team.

This is up to you. We can provide you with an overview and outline of how to implement inbound marketing at your business, alongside how we would go about implementing it. There are many moving parts to an inbound marketing campaign, which is why we have dedicated resource to each area, so you may find it difficult to manage in-house should you lack the time, resource or skillsets required. The main benefit of outsourcing the campaign delivery to Fuelius is quite simply 'we do it all for you', plus you’ll get access to a whole team of digital experts (content, design, paid, insights and technical) that have run inbound campaigns for hundreds of clients.