Search engine optimisation, better known as SEO, is the process of improving your web pages in order to increase visibility and drive organic (free) traffic to your site. Without an effective SEO strategy in place, it will be almost impossible for search engines such as Google and Bing to find your web pages and have them appear in SERPs. Which means you’ll be failing to reach a whole section of your target audience. There are many moving parts to a full SEO strategy, including keyword optimisation, technical website SEO, domain authority, linkbuilding and more.

An SEO strategy pulls all of the different elements that improve your organic presence – essentially the search engine ranking factors – into a comprehensive plan of action. The details can vary depending on your current SEO presence, but will likely involve elements of ongoing page optimisation to include relevant keywords, technical website development to improve the backend structure and off-page SEO like linkbuilding and guest posts.

Yes! We have dedicated SEO specialists in-house team of experts that can take on all elements of your SEO strategy. 

We can carry out SEO audits to understand your current SEO situation and provide a comprehensive report of our findings and recommendations. If you feel you’ve got the resource and knowledge to carry them out yourself, you can! But of course, as an SEO agency, we’re in a position to help you take the recommendations further and take away a lot of the time-intensive tasks like copywriting and keyword optimisation, as well as the more technical amends that may require a developer to implement.