How much does a HubSpot implementation cost?

When deciding on a CRM, price is a deciding factor. As a business, you need to have a clear understanding of how much it will cost you month by month and the potential ROI.

HubSpot divides its offering into Hubs. These Hubs focus on a particular department of client-focused businesses and cover growth, sales, marketing and service. As well as the offer of a robust free plan, these Hubs all offer paid plans and businesses can choose between their Professional or Enterprise options.

HubSpot Marketing: this includes what companies need to turn their leads into customers. The features of this hub include email and form automation, social media, campaign management, omnichannel marketing automation, ad conversion, A/B testing and more, depending on the plan you choose. 

• Professional - £702 per month for 3 seats and including 2,000 marketing contacts / email sends 10x your # of marketing contacts (£40 per month, per each additional seat)
• Enterprise - £3000 per month for 5 seats and including 10,000 marketing contacts / email sends 10x your # of marketing contacts (£70 per month per each additional seat)

HubSpot Content: This Hub is ideal for those businesses wanting to grow their presence online with more of an emphasis on creating and managing content, but allowing for more control and flexibility. Here, you’ll find features such as landing pages, the ability to create blog posts and website content, A/B testing, adaptive testing and smart content, providing an all-encompassing tool for marketers to deliver engaging content for the end-to-end customer journey.

• Professional - £396 per month for 3 seats (£40 per month for each additional seat)
• Enterprise - £1,310 per month for 5 seats (£70 per month for each additional seat)

HubSpot Marketing+ This Hub is a combination of both the Marketing and Content Hubs. One combined solution to bring together the power of growing and enhancing your content with the ability to generate leads and automate your marketing tasks. 

• Professional - £783 per month for 3 seats and including 2,000 marketing contacts / email sends 10x your # of marketing contacts (£40 per month for each additional seat)
• Enterprise - £3,310 per month for 5 seats and including 10,000 marketing contacts / email sends 10x your # of marketing contacts (£70 per month for each additional seat)

HubSpot Sales: This Hub means businesses can organise lead and opportunity data, meaning they can close deals more quickly. Features for this Hub include one-to-one video messaging, sales automation, meeting scheduling, product library and predictive lead scoring. There are more features available, depending on the package you opt for.  

• Professional - £77 a month per seat
• Enterprise - £135 a month per seat

HubSpot Service: This Hub aims to put customers first for businesses. Features for this Hub include ticket pipelines, live chat, chatbots, simple ticket automation, customer portals, service analytics and help desk automation, amongst other features depending on which plan you're on. 

• Professional - £77 per month per seat
• Enterprise - £115 per month, per seat

HubSpot Operations: This Hub makes syncing, cleaning and managing customer data easy. Business processes can be automated, meaning teams can be ready to adapt to their customers’ changing needs at a moment’s notice. Workforces will be better aligned than ever.

• Professional - £630 per month (billed at £7,560 per year)
• Enterprise - £1,740 per month (billed at £20,880 per year)

HubSpot Customer Platform: Something to consider if you’re looking to bring together the power of all of the Hubs is to opt for the Customer Platform. This option offers all of the above Hubs at a discounted rate and is ideal for those looking to take their business to the next level.

• Professional Customer Platform - £945 (5 seats included, additional seats start at £40/mo)
• Enterprise Customer Platform - £3,480 (7 seats included, additional seats start at £70/mo)

Onboarding vs implementation

Deciding whether to opt for onboarding or implementation with HubSpot is a crucial deciding factor when looking at the cost and the benefits that are best for your business.

Onboarding:

Onboarding is designed to increase confidence when using HubSpot. You can focus on an onboarding plan that has been tailored around your business goals. Following this, you'll get resources for you to gain access to these tools within HubSpot. Onboarding as a service is standardised across all new HubSpot customers, templated to suit a wide variety of needs. 

At a glance: 

• HubSpot onboarding provides a standardised walkthrough that is templated for your first 90 days with HubSpot.
• Its price point is slightly cheaper than a HubSpot implementation.
• Your business will be responsible when it comes to actioning all of the hands-on work within HubSpot.

When it comes to onboarding, there are two different services available to choose from.

Choosing which onboarding is right for your business will start with a decision as to whether you will benefit more from guided sessions or more custom plans.

Implementation:

The implementation process within HubSpot is all about designing how it will meet the needs of your business as well as about moving all of your existing business data across, whether that be from a spreadsheet or from an old CRM, over into HubSpot. Implementing HubSpot usually involves three phases, including scoping, implementation, and then training. 

At a glance: 

• Implementation helps your business to get the most out of the HubSpot CRM from the outset.
• The process consists of three phases - scoping, implementation, and training.
• Outsourcing HubSpot implementation means that the weight is lifted from your internal resources to an external source that can help you to process everything.

A HubSpot implementation is bespoke. To produce an accurate quote, your full requirements need to be understood. Typically a workshop will be hosted with a Solutions Architect who will deep dive into your business. This process is to fully understand who you are, what you do, what your processes are etc. Following this, a tailored HubSpot portal can then be designed to meet your own, specific business needs.

A specification document will be drawn up for you to approve before the implementation takes place.

There are of course options to take a more tailored approach when introducing the HubSpot CRM, meaning your unique business requirements can be scoped out and looked at in more finite and dedicated detail. These approaches often come with strategy calls and a clear idea of your company's customised requirements. This can include but is not limited to, specific workflows, building set reports or setting up lead scoring criteria.

Justifying the cost: How to ensure company adoption of the HubSpot CRM

A key indicator that shows how successful the introduction of the HubSpot CRM has been is ensuring that your whole team is comfortable using the new CRM as this will allow more for tailoring. A thorough implementation project will usually include live training sessions which will include your whole team. These sessions will also be recorded so that you can refer back to them as and when needed. With these sessions to hand, you'll be able to hold more confidence, with more sufficient knowledge of the HubSpot CRM, enabling your team to take back control, without feeling overly dependent on anyone else. 

What should be considered before kick-starting an implementation project?

Ahead of starting the implementation, a key priority you should have is getting your data into a good condition. Make sure you've done what you can to clean it and have it ready to be imported, otherwise, you'll only be importing over all of your existing issues and challenges. Take the opportunity to start afresh with a data cleanse and remove any useless contact information from your data before implementation.

Some other crucial points to consider at the start of the process are:

Buyer personas - Consider them from the start, create them, optimise them and then think about them and use them daily. Ensure that you add your personas to your HubSpot portal so that they can be used when segmenting data for sending out tailored content.

ROI metrics - These should be established and set in place; use your interdepartmental meeting goals you've set up and start with these. You can then dig further and look back at your historical data where you can get an understanding of how many visits to your website you'll need to generate to enable you to close out a customer on the other side.

Prior to any implementation sessions, you will usually run through a kick-off questionnaire which will include questions for you to consider, this will include important factors to think about, such as:

• What does success look like to you?
• How will you measure this?
• Do you have any key milestones, focuses or dates to hit? What does the next 12 months look like for you?
• Who is your target audience?
• What software do you currently use as part of your marketing process? Are they integrated with your current CRM and if so, how?

Making a decision on how to implement the HubSpot CRM means looking at a lot of factors, a crucial one being price. Book a call with us today to look at your needs and let us use our expertise as an Elite HubSpot agency to establish the options and best-fit for your company.  

N.B. Pricing and information correct at the time of publishing.

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