Landing pages: which analytics should be focussed on

With any landing page, no matter where it is hosted, you should monitor each page in order to see what is successful and what needs improvement. Fuelius uses HubSpot to host landing pages to build strong campaigns that can be monitored, quickly tweaked, tag a campaign, A/B tested and much more to boost campaign performance, without the need for any development skills.

Due to HubSpot landing pages working seamlessly with the entirety of the HubSpot platform, valuable insights are provided on the whole performance of each inbound marketing campaign.

• What are the pros of hosting a blog on HubSpot?
• What are the pros of landing pages through HubSpot?
• What are the pros of HubSpot forms?

What are the pros of hosting a blog on HubSpot?

The analytics tools found on HubSpot are very effective for reporting, allowing you to understand in detail the analytics for each blog, as well as insert relevant CTAs directly onto the page with no issue. One of the main reasons that businesses choose to use HubSpot to create landing pages is how simple it is to use and how quick it is to then publish posts. Once a blog is attached to a marketing campaign, you will then be able to review analytics in-depth.

What's more the structured data tool allows you to include a custom schema very simply, making it more likely that you will rank higher for any featured snippets.

What are the pros of landing pages through HubSpot?

There are many pros of HubSpot landing pages, these include:

A/B Testing

With HubSpot landing pages, A/B testing is built-in, making it simple to make alterations to images and headlines. As well as review tests and identify which performed the best through reporting.

Ease of use

The design and modules are also easier to control when using a HubSpot landing page, this is because the drag-and-drop editor helps you to easily customise the webpage. Better yet, you also do not need any or little developer assistance to do so. This makes it much easier and quicker to alter a page in comparison to other CMS systems.

Reporting

With HubSpot's free content management system tool, marketers can utilise reporting on contacts, conversions and sources that are gathered from all landing pages. With other tools, this data is not as accessible and several reports may need to be created to get the same data.

SEO

When you create a landing page with HubSpot, SEO recommendations are shared with you to best optimise your content. Along with utilising the SEO tool, this helps to quickly optimise keywords, with internal links, backlinks and more.

What are the pros of HubSpot forms?

A HubSpot form is a creation tool online and helps to capture any contact information relating to your inbound marketing efforts. With form submission data, it's recommended to pull this into the forms API or HubSpot forms. This is beneficial to your business and ensures information is given to appropriate teams efficiently. Other benefits include:

Relevancy: when forms need to be more short and specific, dependent fields can be created
Progressive profiling: this is effective in gathering information from prospects when they fill in forms along the buyer's journey
Enrich data: with hidden fields, data can be enriched using information from the form submission

The cons of HubSpot Forms

Despite there being many pros, there are also some cons. With HubSpot forms, you have to take them or leave them.  Data also needs to be specifically mapped, if not it may be populated wrong within the CRM system such as being mapped to the right text field.

Landing pages are the first page a user sees when they first land on a website, this should be analysed along with all other pages to see what is working well and what isn't. Do you want to gain more powerful insights? Download a guide to HubSpot reporting.