As content management systems go, whether you’re a small business or a large entity, it can be a confusing task when choosing what you want to present to your audience. Your website represents your brand and is what potential customers land on when they want to buy products or services in your industry.
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If your website does not meet the demands of what your potential prospects or customers expect, they will be quick to escape your website and find someone else to choose from.
Therefore, choosing the right CMS that contributes to people staying on your website is paramount. Today, we will be discussing Umbraco and why solo entrepreneurs and businesses of all sizes across the world are choosing this user-friendly CMS for peak performance. Carry on reading to find out why…
What is Umbraco?
Umbraco is an open-source content management system (CMS) used by a variety of businesses in different industries, allowing them to create and manage websites and web applications. It offers a user-friendly platform for content creation and editing, making it available to everyone with varying technical expertise.
Umbraco’s open-source platform allows you, your web developer, and your web designer to design and customise websites. Whether you want to create simple blogs or e-commerce sites, you can do this without extensive coding knowledge.
The cloud-hosted platform offers features like content scheduling, multi-language support, responsive design, and many more, making it suitable for you regardless of the web project you have set out to complete. Umbraco websites also focus on the addition of many extensions and integrations to improve your website’s functionality.
Why choose Umbraco?
As you look closer at why this is becoming one of the most popular CMSs on the market today, there are a few reasons that set this content management system apart from the rest:
- Umbraco HQ are open to improvements/updates
- Seamless content management experience
- The open-source network on Umbraco Cloud (built on Microsoft’s .NET framework)
- They provide responsive websites
- They suit any type of business project
Overall, this is an adaptable CMS for businesses and developers with the goal of designing and maintaining online content efficiently and effectively, making it one of the most popular choices in the web development community. Yet, let’s take a look at these benefits in detail so you can better understand why you should choose Umbraco CMS for your company.
1: Open to improvements/updates
With a lot of content management systems, they can be timid when it comes to changing and updating their software to move with the market, whether that be for content editing, website development, coding, or just user experience in general.
Whereas, if you look at the sheer number of updates and Umbraco versions over the years, they have been willing to make improvements and changes to what their audience requires. The way people behave online is always changing, and Umbraco has shown extreme character to keep building on its platform during these time periods.
Often, a CMS will stick to its roots and become overshadowed by the prevailing website builders—but not Umbraco.
2: Seamless content management experience
When drafting and creating your vision for how your website wants to be, Umbraco is simply one of the finest at doing this, with its intuitive editing experience. Due to the flexible foundation, you can create your website exactly how you want it to look.
Whether you’re setting up, creating pages to add content to, or needing the Umbraco Community for any help, you will always have experts on hand to make it as easy as possible.
Plus, if you were thinking about hiring a content editor and Umbraco developer/designer, that would make this experience completely seamless - all you have to do is give them your blueprint, and they will create it with user experience, functionality, and driving revenue in mind.
3: The open-source network
Unlike most platforms, Umbraco runs on an open-source network, meaning that you can allow access to your source code to any other users or developers. Therefore, if you have experts at hand, they can help you code your website for peak performance.
Although you may think the security is lacking if anyone can access it, there is a high-security team watching at all times to ensure that no one suspicious is using the open-source CMS platforms.
4: They provide responsive websites
A responsive design is one of the most vital parts of an aesthetically pleasing website nowadays, and contributes as a massive SEO feature. As people are beginning to use mobile devices much more to view e-commerce sites, making sure you can convert customers on all platforms is paramount.
Whether that is a mobile, laptop, or even tablet device, Umbraco will allow you to cater to all these so your website looks clean and runs smoothly across all platforms.
5: They suit any type of business project
Many CMS specialise in catering to certain business projects; for example, Shopify is excellent for product-based businesses, but it lacks features for those running service-based businesses.
In one regard, this can be a good thing, as it means they specialise in certain areas. However, to care for all users, Umbraco can be a brilliant platform that will convert both customers and clients for every type of project.
Partner with Fuelius: The longest-standing Umbraco Gold Partner in the UK
Our team here at Fuelius is extremely passionate about helping our audience by building and managing websites that convert customers and last the test of time. Without Umbraco's support, we may not have had the opportunity to help as many amazing businesses as we have over the years.
Our team is expertly trained in web design, web development, and the Umbraco platform itself to provide the best customer experience possible with the most satisfactory results to boot.
Over the years, we have been fortunate enough to work with unique and thriving businesses around the globe, which has allowed us to take on more websites in a multitude of different niches, giving us the experience we have today.
If you’re interested in taking advantage of our capabilities and gold partnership with Umbraco, book a discovery session below, and we’ll be more than happy to assess your project and see if we’re the right fit for each other!
